wine label redesign exploration

Exploring ideas on a redesign of Casillero del Diablo… not the “final” design.

The aim was to better differentiate the brand from the competition, making the label more memorable and modern, while retaining and communicating quality.


Concept #1

Concept #2

Concept #3

Concept #4

Some comments and the final design to follow…  Tomorrow I’m leaving for a 10-day hiking trip in northern Sweden (Kungsleden!), and I’ll barely have time to pause and move before going on a 5+ days long sailing trip! (And perhaps visit Norway as well before school starts?) Argh, when will I have time to finish the final design? Summer is almost over!


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